Download Beverage Industry February 2011 by Steven Pintarelli PDF
By Steven Pintarelli
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Additional info for Beverage Industry February 2011
The brewery has purchased more barrels to be able to expand the collection’s distribution. Coming soon to the portfolio, Boston Beer has been brewing a kolsch variety aged with jasmine, Koch says. The addition of jasmine was inspired by the search for Áoral elements that would complement the natural Áoral character of hops, he says. The brewery also has another collaboration in the works, Koch reports. beginning,” Koch says. “We’re not the new kid on the block. We’re not the newest beer out there.
BI PACKAGING NEWS MODERNIZED DESIGN Diageo’s Tequila Don Julio brand announced a new look for three of its five variants. Tequila Don Julio Blanco, Reposado and Añejo will each boast a modernized design that will retain the brand’s authentic cues with a new contemporary look and feel, the company says. Each new bottle has a distinct silhouette. The bottles have a new lip to enhance the pouring and have consistent embossing across the traditional hand-blown Mexican glass bottles, it says. The display of the batch number is more prominent to emphasize the handcrafted quality and the variant is more clearly displayed on the neck of the bottle.
Product Folgers is teaming up with Grammy-nominated songwriter and former “American Idol” judge Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic “The Best Part of Wakin’ Up” jingle for a chance to win $25,000, a mentoring session with DioGuardi and a chance to appear in a future Folgers Coffee commercial. Individuals and groups of four or less can submit their music and lyric video entries through March 1 on the “Best Part of Wakin’ Up” website.