Download Cruise to Success. How to Steer your Way Through the Murky by Loreen Phillips PDF

By Loreen Phillips

Cruise to luck is a hands-on advisor and instruction manual to create a library campaign. Examples and step by step directions support either the beginner and professional in featuring a crusade to draw the campus group to the library's resources.

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Signs, posters on easels or an article in the campus newspaper are great ways to draw attention to upgrades or additions to these areas. How about a YouTube clip showing students congregating in the study area and utilizing the tools provided (paper, pens, whiteboard, PC hook-ups)? And be sure to have positive commentary. Public services Take advantage of significant occurrences to draw visitors to the library. Incorporate a library display about nanotechnology to coincide with a recent newspaper article about a member of the campus faculty who has made a breakthrough in research.

If it is not possible to secure a budget, there are some ways to proceed without incurring a great deal of expense. One way is to print a limited number of announcements on regular printer paper. Color printing is best, but black and white can be still used to present messages. If color printing is not an option then use colored paper. This is still an effective way to create handouts and flyers. 1). edu/library (972)-883-2955 other examples of using paper economically for marketing purposes. Most of these items can be produced using text boxes or tables.

The experience will make novices into experts: it will be an opportunity to learn and 34 The library as a corporation can be used for the next try at marketing. Roll the experience from one experiment into the next, so that as time goes on the process becomes polished and the outcomes and attempts are more feasible and workable. 35 4 Creating a SWOT analysis Businesses and industries analyze themselves by doing a SWOT analysis. This measures growth or stagnation and helps them to become aware of areas in need of change.

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