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By Robert H. Frank

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1 of Chapter III as the horizontal sum of the marginal revenue curves from the home and foreign market. We show in Appendix B that our measure of σ is now given by QHA - QHB We show in Appendix B that this is now equivalent to °=TTe{mJ + ÏTÏ[MC-H) ' (13) where Θ is a market share parameter that expresses the ratio of total sales in the foreign market to total sales in the home market at point B. Since sales at point B can be measured by direct observation, σ can be determined from information on relative costs and demand elasticities in the same way as was done in Chapter III.

The analogy between micro and macro models in this area is considered in greater detail in Horst ( 1973) and Rodriguez (1975). FACTORS AFFECTING HOME-FOREIGN SUBSTITUTION 29 of factor substitution, and the possible presence of scale economies, externalities, and joint products will have direct implications for the measure of home-foreign substitution that is derived from our model. For example, it is sometimes claimed that DFI allows the international firm to achieve economies of scale sufficient to more than make up for any jobs displaced in the initial transfer, or that foreign operations serve to increase domestic output and employment through favorable backward or forward linkages within the multinational firm itself.

Another important ingredient in our foreign investment model will be specific assumptions about the structure of both product and factor markets. , between markets where the firm faces an infinitely elastic demand and those with a finitely elastic demand curve. ) Although in some instances it may be correct to assume perfect competition, it is probably more appropriate to assume that the demand curves for the representative firm are less 3 Some evidence has accumulated that multinational firms do indeed tend to replicate the domestic technology in overseas foreign sites, with the principal adjustment being only a change in scale.

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